Bergdorf shows off fall shoes in anniversary-themed niche catalog
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
View ArticleL’Occitane triggers emotional purchases via city-tailored mailer
French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test, a product sample, a...
View ArticleBoucheron highlights history, product images via fall catalog
French jeweler Boucheron is opening its fall catalog with a history lesson that leads recipients to jewelry pages showing its fall collections.
View ArticleCartier pushes collections via snow-themed mail catalog
French jeweler Cartier is flaunting its collections amongst geographic snowflakes in the latest direct mail catalog that addresses recipients through a personalized letter.
View ArticleSandow targets luxury homebuyers via sponsored tool kit
Magazine publisher Sandow is eyeing wealthy consumers through the distribution of an interior design resource kit called LuxeBox to new owners and active buyers of homes that are worth $1 million or more.
View ArticleThompson Hotels flaunts properties, culture via direct mail magazine
Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”
View ArticleDirect mail and luxury brands
Luxury marketers continue to use mail because it works and because it is easier to convey luxury in tactile form.
View ArticleCartier tailors catalog strategy for digital audience
French jeweler Cartier is adding digital calls to action to its jewelry catalog by releasing the latest one via email.
View ArticleCombining online intent data with direct mail
Direct mail’s historically high response rates still outperform just about every other marketing channel, and studies show direct mail resonates with all demographic groups, including millennials.
View ArticleWhy direct mail never deserved to go out of fashion
The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.
View Article
